AMERICAN CANCER SOCIETY

"Coaches vs Cancer: Eric Montross' Legacy"

CLIENT GOAL

The American Cancer Society's Coaches vs. Cancer initiative set out to do more than commemorate the life of Eric Montross - they wanted to celebrate his legacy of compassion, leadership, and service to others. Their goal was to craft a deeply human tribute that would resonate with donors, galvanize support for adolescent and young adult cancer programs, and honor Eric not just as a basketball icon, but as a man defined by his empathy and purpose. The video needed to hit a nerve, spark generosity, and ultimately, raise critical funding for cancer research and patient support.

OUR APPROACH

We approached this tribute with the same integrity and heart that Eric brought to his life and work. Through a carefully woven narrative of archival moments, heartfelt interviews, and intentional pacing, we create a film that balanced reverence with inspiration. From honoring his journey as an athlete to spotlighting his impact on cancer care for young patients, every creative choice was made to reinforce the message: one person can make a lifelong difference. Our team delivered a visual love letter to Eric's legacy - one that helped rally a room full of supporters to carry the torch forward.

OUTCOME

Our video was well received by American Cancer Society and the Montross family. It was positioned as the center piece for the Coaches vs. Cancer fundraiser at Pinehurst No. 2 and helped garner a whopping $1.1 million in raised funds.