Farm Bureau

Case Study

CLIENT GOAL

North Carolina Farm Bureau Insurance wanted to reach people across the state with campaigns that felt authentic, trustworthy, and rooted in community. From promoting open enrollment and mental health awareness to highlighting local service and award-winning claims, every campaign needed to reinforce their brand promise: “Helping you is what we do best.”

OUR APPROACH

We partnered with their agency to bring campaign concepts and scripts to life through production. Our role was to shape the creative visually, manage shoots, and deliver polished spots across TV, streaming, radio, and digital.

Collaboration was key. We worked closely with the agency, adapting as schedules shifted and ideas evolved, while ensuring every deliverable met broadcast standards. Over multiple years, we produced dozens of 15 and 30-second ads, statewide radio campaigns, billboard imagery, and handled technical mastering and delivery to stations across North Carolina.

OUTCOME

The partnership has thrived because of trust and consistency. Campaigns are delivered on time, on scope, and often require minimal revisions. The client and agency continue to return to us year after year, confident in our ability to execute with quality and adaptability.

By combining collaboration with expert production, we helped NCFBINS share its message of care and connection with communities across the state.

"Mental Health Matters"

"Local Agents & Customer Service Representatives"

"CRASH Network"

"Award-Winning Claims & Local Service"

"Open Enrollment is Here"

"Forbes Ranks Us No.1 - Radio"

"Western NC Disaster Relief - Radio"

High-Resolution Photography provided to Blue Red Marketing for Billboard Mockup

DON'T JUST TAKE OUR WORD FOR IT

"Jeff and his team at Workshop have been great partners. They work hard to understand our projects and the client's objectives, they are thoughtful and detail-oriented on set, and they are sensitive to deadlines even on short notice. Highly recommend!" - Mike Garlow