MURPHY'S NATURALS

Case Study

CLIENT GOAL

Murphy’s Naturals set out to build a strong, values-driven brand presence that matched their mission: to create plant-based, responsibly sourced products for enjoying life outdoors. They needed a large and varied mix of content - ads, social pieces, storytelling videos, stills, and brand films - that could keep pace with their growth and communicate their commitment to sustainability, community, and outdoor living.

OUR APPROACH

We partnered with both Murphy’s Naturals’ social media agency and their internal marketing team over several years, producing a steady stream of content tailored to different platforms and audiences. Our role was to translate their brand voice and agency strategy into striking visuals and engaging stories.

We produced a wide range of deliverables, including:

• OTT and social ads highlighting core products like sprays, wipes, and candles

• Story-driven films featuring brand partners, ambassadors, and outdoor lifestyle content

• A cinematic brand film showcasing the mission and spirit of the company

• Still photography and logo animation for cohesive branding across media

The collaboration was hands-on and flexible. We worked with the Murphy’s Naturals CEO, their marketing team, and partners like Bee Downtown, capturing authentic voices and meaningful stories. Throughout, we focused on easy workflows, nimble production, and a consistent brand look across formats.

OUTCOME

The long-term partnership produced an extensive library of video and image assets that strengthened Murphy’s Naturals’ presence across digital, broadcast, and social platforms.

The content elevated their brand with:

• Consistent, recognizable visuals across every piece

• High-volume outputs adapted for each distribution channel

• Engaging storytelling that connected brand values to real people and experiences

• Collaborative workflows that made production seamless for both agency and client teams

Murphy’s Naturals trusted us as a creative production partner because of our ability to combine reliability with creativity - delivering content that reflects their mission and resonates with their audiences.