Working closely with Raleigh Reclaimed, we crafted a long-term plan centered on clearly communicating their brand identity and tailoring messaging to different audience segments. The approach included a diverse mix of video types designed to serve distinct purposes, all grounded in authentic stories featuring real people and the craft behind each project. As the business evolved, so did the content - adding new voices and adapting to seasonal priorities - while always keeping the core goals in sight: building genuine brand awareness, showcasing authenticity, and supporting lead generation over time.

A STORY THAT GROWS WITH THE BRAND

Over the course of more than 25 videos, we explored different layers of Raleigh Reclaimed’s identity - from the mission and values that drive their work, to the unique materials and craftsmanship that set them apart. We also highlighted the client experience, following projects from initial inspiration through to final execution, and introduced the team members and collaborators who bring each build to life. Some videos were designed to introduce the brand to new viewers, while others offered deeper insights for already engaged prospects. Together, these pieces form a flexible, layered narrative that can expand and adapt as the brand continues to grow.

AUTHENTICITY AT THE CORE

Authenticity runs through every video. The team shares their story in their own words - relatable, confident, and unscripted - while the visuals embrace the real grit and texture of the materials, spaces, and people involved. The storytelling highlights purpose, collaboration, and individuality. Even though the final interviews and shots feel natural, every shoot is thoughtfully planned to ensure the story stays focused and efficient while leaving room for genuine, human moments to emerge on camera.

CREATIVE EFFICIENCY THROUGH PARTNERSHIP

Having a close creative partnership with Raleigh Reclaimed has allowed us to work efficiently and deliver consistent, high-value content. By structuring shoots to capture multiple videos at once and repurposing footage for evolving needs, we help the brand stay nimble and responsive. From story planning to post-production, we manage the entire process and adapt deliverables to align with seasonal campaigns, product launches, or new offerings. This deep understanding of the brand means we can produce great content with minimal lift from the Raleigh Reclaimed team.

BLEND CREATIVITY WITH OPERATIONAL PRECISION

For Workshop Media, this engagement has been a chance to blend creativity with operational precision. Above all, we prioritize flexibility and collaboration, making room for new ideas and creative exploration. The result is content that not only works but is a joy to create.