CASE STUDY

Raleigh Reclaimed

CLIENT GOAL

Raleigh Reclaimed set out to grow as a trusted leader in sustainable design and craftsmanship. With a strong commitment to environmental responsibility and local impact, they wanted to connect with new audiences and build trust, ultimately generating more meaningful leads.

They were looking for a storytelling approach that could evolve naturally alongside their business without losing authenticity.

OUR APPROACH

Working closely with Raleigh Reclaimed, we crafted a long-term plan centered on clearly communicating their brand identity and tailoring messaging to different audience segments. The approach included a diverse mix of video types designed to serve distinct purposes, all grounded in authentic stories featuring real people and the craft behind each project. As the business evolved, so did the content - adding new voices and adapting to seasonal priorities - while always keeping the core goals in sight: building genuine brand awareness, showcasing authenticity, and supporting lead generation over time.

A STORY THAT GROWS WITH THE BRAND

Over the course of more than 25 videos, we explored different layers of Raleigh Reclaimed’s identity - from the mission and values that drive their work, to the unique materials and craftsmanship that set them apart. We also highlighted the client experience, following projects from initial inspiration through to final execution, and introduced the team members and collaborators who bring each build to life. Some videos were designed to introduce the brand to new viewers, while others offered deeper insights for already engaged prospects. Together, these pieces form a flexible, layered narrative that can expand and adapt as the brand continues to grow.

AUTHENTICITY AT THE CORE

Authenticity runs through every video. The team shares their story in their own words - relatable, confident, and unscripted - while the visuals embrace the real grit and texture of the materials, spaces, and people involved. The storytelling highlights purpose, collaboration, and individuality. Even though the final interviews and shots feel natural, every shoot is thoughtfully planned to ensure the story stays focused and efficient while leaving room for genuine, human moments to emerge on camera.

CREATIVE EFFICIENCY THROUGH PARTNERSHIP

Having a close creative partnership with Raleigh Reclaimed has allowed us to work efficiently and deliver consistent, high-value content. By structuring shoots to capture multiple videos at once and repurposing footage for evolving needs, we help the brand stay nimble and responsive. From story planning to post-production, we manage the entire process and adapt deliverables to align with seasonal campaigns, product launches, or new offerings. This deep understanding of the brand means we can produce great content with minimal lift from the Raleigh Reclaimed team.

BLEND CREATIVITY WITH OPERATIONAL PRECISION

For Workshop Media, this engagement has been a chance to blend creativity with operational precision. Above all, we prioritize flexibility and collaboration, making room for new ideas and creative exploration. The result is content that not only works but is a joy to create.

OUTCOME

These videos are designed to raise brand awareness, build trust, and support marketing efforts across platforms. They provide flexible content that can be used in email outreach, SEO, consultations, and more. Raleigh Reclaimed now has a strong foundation of strategic, authentic content ready to grow with their business.

"Reclaiming What Matters"

"Giving Trees a Second Life"

"Nicole's Quarter Sawn

White Oak Cabinets"

"Residential Customers:

Why They Keep Coming Back"

"Designing with Raleigh Reclaimed:

Custom Isn't Hard"

"Glen Lennox: History Preserved, Sustainability Embraced, Legacy Renewed"

"Craftsmanship: A Return to the Old School Way of Doing Things"

"No Tipping Allowed"

"Crafting Community at Dorothea Dix Park"

"Partners in Design"

"Skills Enhance the Customer Experience"

"No Tropical Woods"

MULTIPLE AWARD WINNER

HEAR FROM OUR FRIENDS AT RALEIGH RECLAIMED

"As the owner of a local business, I have had the opportunity to work with many different videographers and Workshop Media is the very best. I found Workshop Media to be much more than a videographer, they act as true creative partners and collaborators with their clients. Workshop Media places important focus on the pre-production component of any content creation so that they have a comprehensive understanding of their client's goals and needs. Because of their significant experience, Workshop Media is well-positioned to offer suggestions on how to make your content even better and more effective. We found the entire team to be highly professional - showing up for every meeting or shoot on time and meeting every production deadline we set. And most importantly, we ended up with high-quality videos that are already positively impacting our business. Highly recommended." - Melody R.

"Working with Workshop Media was such a seamless process. The team was very personable, professional, and prepared. 5 stars!"- Audrey F.

"I worked with this group as an actress for a social media ad in Raleigh. They were excellent-professional, efficient, and also fun to work with. The ad came out great. I would be happy to work them again!" - H'Nette DeTroy

"I recently worked with Jeff and his team on a video and it was a fabulous experience. They are creative, fun, and really good at what they do! The communication was excellent and the finished product was outstanding!" - Erin T.