CASE STUDY

TrackX Instrument Tracking Technology

CLIENT GOAL

TrackX was in the midst of building something bold: a medical device company with a vision to change how surgeries are performed - and perceived. But the product wasn’t finished. The brand wasn’t fully formed. And the window to make an impact was closing fast. They needed a suite of high-quality video and photo content to bring their product and brand to life - while they were still finalizing both. From brand awareness and trade show engagement to sales enablement and website content, TrackX needed flexible, effective assets that could do more than one job at a time. This wasn’t just about production. It was about helping a brand take shape in real time - without losing momentum or clarity.

OUR APPROACH

BRAND-BUILDING IN A HIGH-STAKES ENVIRONMENT

For TrackX, the challenge was clear: bring clarity and polish to a fast-moving, high-tech brand still actively evolving. With the surgical space demanding trust, precision, and professionalism, every visual and every word had to inspire confidence, especially for a company introducing new technology into one of the most consequential environments imaginable.

STRATEGY THAT MOVED AT STARTUP SPEED

From day one, we stepped in as both creative partner and strategic guide. We built a hybrid strategy that balanced cinematic storytelling with modular, multi-use execution, designed to move as fast as the product itself. That meant developing sharp, versatile content and production processes that could serve different functions, from brand awareness and sales to training and web engagement, without ever feeling off-brand or improvised.

VIDEO AND PHOTOGRAPHY WORKING IN TANDEM

We worked closely with the TrackX team to script, plan, and produce a wide range of video assets, including brand-forward commercial pieces, surgeon testimonials, product demos, training content, and software feature breakdowns. Alongside video, we delivered clean, high-end photography to ensure that every image reflected the caliber of the brand and product.

CREATIVE AGILITY, STRATEGIC CONSISTENCY

At every stage, we adapted to meet the moment, whether that meant transforming a modest office space into a convincing clinical setting, rolling with product adjustments mid-shoot, or translating complex functionality into language and visuals that felt intuitive and human.

Content that earned trust

This wasn’t just a production sprint. It was foundational storytelling, built to help a bold company earn credibility, accelerate momentum, and show up like the future of surgery.

OUTCOME

By partnering with Workshop, TrackX was able to confidently present a full suite of professional, brand-aligned content, even before their product and positioning were fully finalized. The videos and photography brought clarity to a complex offering and helped establish the credibility needed to gain traction in the high-stakes world of surgery.

The result: polished, versatile assets that instilled trust, inspired confidence, and matched the urgency and ambition of a company working to redefine the operating room.