CASE STUDY

UASHMAMA

CLIENT GOAL

UASHMAMA wanted to raise their global profile by shining a light on what truly sets them apart: a deep commitment to sustainability, timeless design, and their signature washable paper - a unique, durable material that blends traditional Italian artisanship with modern style.

A big part of their goal was to share the heartfelt Italian family story behind the brand with U.S. audiences, building an emotional connection that goes beyond products to the people and purpose that drive them.

OUR APPROACH

We approached this as a multi-phase creative journey, blending video and photography to build a unified, emotionally rich brand story that could live seamlessly across platforms. The result was 10 thoughtfully crafted videos - each tailored for maximum impact across social, digital, retail, and direct-to-consumer channels -

plus over 1,000 polished lifestyle and product photos.

STRATEGIC STORY ARCHITECTURE

Every video had a distinct role, spotlighting different facets of the UASHMAMA story - from family roots and Tuscan landscapes to their passion for sustainability, craftsmanship, and everyday elegance. Together, these pieces formed a clear, authentic narrative that balanced emotional storytelling with education and lifestyle appeal. This approach let UASHMAMA speak to a variety of audiences while keeping their brand identity consistent and compelling.

CONTENT DESIGNED FOR VERSATILITY

The campaign mixed narrative-driven brand films with punchy, short-form social ads - giving UASHMAMA flexible content to build awareness and engagement across a wide range of digital, retail, and direct marketing channels.

CULTURAL & VISUAL AUTHENTICITY

Filming spanned from the rolling hills of Tuscany to multiple locations across the U.S., capturing the genuine places and moments that breathe life into the brand. This blend of authentic settings and natural storytelling creates a connection that feels real and relatable.

EFFICIENCY THROUGH INTEGRATED PRODUCTION

In addition to the videos, we produced an extensive collection of high-quality photos that have been used everywhere - from print catalogs and e-commerce sites to emails, digital ads, and social media posts. This integrated approach maximizes the value of every shoot and helps keep brand messaging fresh and consistent.

OUTCOME

While every brand’s journey is unique, the content we created for UASHMAMA was designed to help them build stronger emotional connections, elevate brand recognition, and support long-term growth.

The result: a timeless, versatile content library that reflects the heart of the brand and helps them tell their story beautifully - wherever their audience is watching.

"The Story of UASHMAMA"

"Le Sorelle (The Sisters)"

"Marco + Artisanship"

"Toscana is Home"

"UASHMAMA + Sustainability"

MULTIPLE AWARD WINNER

HEAR FROM OUR FRIENDS AT UASHMAMA

"Jeff and his team at Workshop Media are the best of the best. They have worked with us on a couple of photography/video projects and we could not be happier. They aren’t just there to offer their videography services, they walk along side you to help tell your story. They bring to the table strategy, creative thought, vision and thoughtful planning, then follow it up with efficient execution. On top of that, they’re fun to work with and take the stress out of being in front of the camera. We’ll definitely be hiring them again soon." - Lindsay S.

"I can't say anything bad about this team. Professional, human, fantastic people. The result of the hard work is absolutely perfect. Thank you for traveling the world and making some Italians super happy and proud. Grazie di cuore, siete fantastici." - Giulia M.

"The Workshop Media team is absolutely stellar! I had the pleasure of collaborating with them on a brand media shoot for the business I work for, and it was a fantastic experience. Jeff and his team are incredibly helpful, accommodating, and they make the entire process enjoyable. I highly recommend them!" - Anna. G

"I recently had the opportunity of working with the Workshop Media team as a model on one of their projects and it was such a great experience! Everyone was so professional, kind and they made it so fun and creative. I look forward to working with the team again in the future!" - Amani L.