CASE STUDY

YMCA

CLIENT GOAL

When the YMCA partnered with us, their goal was to create video content that genuinely connects with a wide range of audiences. From kids and teens participating in programs to parents making decisions, as well as community partners and donors - each group needed to see themselves reflected in authentic, engaging stories.

At the same time, it was critical to protect and celebrate the YMCA’s trusted brand identity with care and consistency. They sought video assets that feel heartfelt and inspiring, helping build connection, trust, and support across their community.

OUR APPROACH

We brought a strategy-first mindset, recognizing that every detail - from talent and wardrobe to scripting, music, and graphics - plays a vital role in honoring the YMCA brand. Our goal was to craft videos that balance authenticity with purpose, delivering content that feels genuine and true to the YMCA's spirit while appealing to multiple audiences.

A BROAD AND DIVERSE VIDEO LIBRARY

Over the course of this engagement, we created more than 100 assets spanning a wide variety of formats and purposes. Among those is a collection of flagship and programmatic videos for YMCA’s Camp Sea Gull and Camp Seafarer, internationally renowned nautical camps located on the coast of North Carolina. In addition, we’ve produced videos for many other facets of the YMCA, including regional camp videos, program highlights, youth leadership features, family testimonials, staff spotlights, promotional commercials, educational explainers, live events, and more. Each video serves a distinct role - whether it’s inspiring kids and families to participate, informing decision-makers, motivating donors, or celebrating community impact. Together, these assets form a rich, layered narrative that the YMCA can use across web, social, events, and outreach efforts.

AUTHENTICITY AND BRAND INTEGRITY AT EVERY STEP

The YMCA brand carries deep meaning and trust, and we treated it with the respect it deserves. Every production choice was made with brand integrity front and center - from on-camera talent and clothing to messaging and visual style. We focused on capturing real, heartfelt moments that feel honest and relatable, allowing the YMCA’s true character to shine through.

PURPOSE DRIVEN VIDEO CONTENT

Every video was designed with clear goals in mind. These assets aim to raise awareness of YMCA programs, build trust with families and partners, encourage program participation, and support fundraising efforts through compelling storytelling. The work is crafted to help the YMCA connect authentically with their diverse audiences and inspire action.

ADAPTING TO CREATE WITH PURPOSE

From corporate to classrooms, from summer camps in the woods to ziplines, sailboats, golf courses, and obstacle course races - our work with the YMCA has taken all over. Whether waist-deep in water or filming in extreme heat or cold, our team showed up ready to adapt, think strategically, and create with purpose. No matter the setting, we bring a great attitude and keep our focus where it belongs: on making content that serves the YMCA’s mission and makes their team’s job easier.

OUTCOME

Our experience creating a large volume of strategic, brand-aligned video content for the YMCA demonstrates how we blend creativity, operational efficiency, and deep brand respect. We know how to navigate the complexities of multi-audience messaging while keeping the story fresh and authentic. That's the partnership and approach we bring to every client, helping them tell their stories in ways that truly resonate.

"Camp Sea Gull & Seafarer: Overnight Camp on the North Carolina Coast"

"Power Up Your Workout. Power On Your Life. - DRTV"

"Y Guides for Fathers, Sons, and Daughters"

"Join Group Fitness Classes at the Y"

"Camp Kanata's CILT Training Program"

"YMCA Summer Day Camp: Family Night - Webinar"

"Camp Sea Gull 75th Anniversary - Teaser"

"YMCA Families On! Challenge - Promo"

"YMCA Youth & Government: Empowering Tomorrow's Leaders"

AWARD WINNER

HEAR FROM OUR FRIENDS AT YMCA

The Workshop Media team is awesome! They produce excellent work and are creative and collaborative. We have worked on several projects together and look forward to more. - Mary Laurence C.

"This team was outstanding to work with. Their collaborative approach to our project and their expertise resulted in a quality product enhancing our brand. We will be working with them again in the future!" - Tony C.

"Love the Workshop team and all the good work they do to elevate the video content and assets for Camp Sea Gull and Camp Seafarer! They're so easy to work with and are such experts in their field." - Anna W.

Such an awesome team and so fun to work with! They make you feel comfortable and confident on screen, and are incredibly supportive throughout the entire process! - Morgan S.

Jeff and his team are really a pleasure to work with. They understand our orgs brand, work to match our expectations and feel like they're really a part of our team. They're great. - Greg L.

"Jeff and his team went above and beyond to create perfect promotional and educational videos for our leadership program! The videos were beautiful, high-quality, and comprehensive. Most importantly, because of the exceptional personalities of the team, our students felt comfortable speaking and sharing; this created a feeling of warmth, comfortability, and kindness projected in the footage! We highly recommend Workshop Media!" - Amber M.

"I love working with Workshop Media. They make everything easy and do high quality work. The bonus is that they are genuinely nice people who are fun to be around too! Can't recommend them highly enough." - Ryan E

"Jeff and his team are top notch.Jeff brings his attention to detail and creativity to the table to every project. Hiring Workshop has always been a "turn-key" experience and you know you are going to get a first-class product with no worries throughout the process. I would highly recommend Workshop for any video/digital needs. Jeff is one of the best in the business in our area and beyond." - Brandon B.

"I really enjoyed working with Workshop Media! They delivered high-quality videos and made the process enjoyable from start to finish. I highly recommend using their services." - Emma B.

"Jeff and his team are great to work with. From concept to completion, they are creative and professional. I am always impressed with their video and photography work. I look forward to future projects with Workshop Media!" - Rachel B.