YMCA PORTFOLIO

YMCA PORTFOLIO

In partnership with the YMCA, a nonprofit dedicated to fostering community and individual growth, Workshop Media took charge of an extensive range of video production tasks. This collaboration led to the creation of a wide variety of content, including livestreams and webinars, program and activity vignettes, online ads, broadcast and OTT commercials, digital video signage for events, brand videos, testimonial videos, web header videos, training and educational videos, promotional videos, and internal communications for recruiting, training, and enhancing company culture. Each content piece was meticulously crafted to not only showcase the YMCA's mission to assist individuals in discovering their "why" through health improvement, youth support, and community strengthening but also aimed at specific goals such as increasing brand awareness, enhancing company culture, educating the community, and boosting registrations for day and overnight camps, as well as gym memberships. As part of the strategic video creation process, Workshop Media collaborated with marketing companies, photographers, designers, account managers, and executive leadership, ensuring a comprehensive approach to project planning and execution. This ensured the video assets effectively communicated the YMCA's diverse offerings and motivated viewers to engage and contribute to their communities, thus significantly expanding the YMCA's influence across the east coast and nationwide.