We led the creative direction, developing the storyboard and concept that became the final spot. Production took place inside a Pollo Campero restaurant during regular business hours, with drive-through service continuing as we transformed the dining room into a set.

The bilingual nature of the brand was honored through diverse talent casting and authentic voiceover selection, ensuring cultural resonance. With more than a dozen on-screen talent, we crafted a vibrant, story-driven piece that balanced the emotional warmth of shared meals with direct product promotion.

Collaboration was smooth from start to finish. The agency provided campaign context, while we worked directly with Pollo Campero to execute the vision. Careful pre-production planning, seamless on-set execution, and efficient post-production ensured the commercial was completed quickly, polished to brand standards, and ready for broadcast and digital distribution.